What Kind of LinkedIn Photos Does a Company Need?

11/07/2025


LinkedIn is no longer just a digital CV archive – it's a dynamic, visual platform where people want to see who's really behind a company. Photos play a key role in building trust, employer branding, and professional identity. But what kinds of images does a company actually need on LinkedIn? Here are the essentials:

1. Consistent Profile Photos for the Whole Team

Let's start with the basics. When every team member has a high-quality, unified profile photo, it communicates professionalism and cohesion. A consistent background – whether in a brand color or with visual elements that reflect your company – creates a polished and trustworthy first impression. Think of it as your digital business card, but better.

2. More Casual Photos for Team Introductions and Events

Not everything needs to look corporate. For blog posts, speaker bios, event pages, or social media intros, more relaxed photos work well. These could be taken in your actual work environment – a meeting room, shared workspace, or even the coffee corner. The goal is to let people see the real humans behind the brand.

3. Mood Images for Marketing and Employer Branding

Beyond portraits, your company needs "mood shots" that reflect everyday work life and culture. What does a typical team day look like? How do you celebrate wins? These images tell potential clients, collaborators, and future employees who you are and what it feels like to work with you.

(I'd be happy to help plan and capture these kinds of images, by the way! 😊)

4. Behind-the-Scenes Images

People love to peek behind the curtain. Show your factory floor, office space, product development process – anything that gives a glimpse of how things are done. These behind-the-scenes shots humanize your brand and create a sense of openness and authenticity.

5. Photos That Show the Work in Action

Action photos are often more engaging than static poses. Think: developers brainstorming at a whiteboard, a team huddled around a laptop, a production team deep in problem-solving. These types of images clearly communicate what you do – and why it's interesting.


Your company's LinkedIn photos are more than just headshots – they're tools for communication, branding, and culture-building. A well-thought-out mix of professional portraits, casual images, mood shots, and behind-the-scenes content can transform how your company is seen.

Need help creating images that truly reflect your company's values and culture?
I'd love to help you plan and shoot the right visuals for your brand! πŸ“Έ