Where Should You Take Your Business or Profile Photos?
You might think that a plain, solid-colored background is the best option for headshots and staff photos. And in many cases, this is true – especially when the background matches the company's brand colors or when a consistent look is needed across the whole team.
However, a plain backdrop doesn't tell much about the company's environment, values or culture. If the photos are used on LinkedIn, on the company website, in marketing materials or in the media, it's worth considering whether a more storytelling environment could serve the brand better.
Why the Background Matters
The environment in a photo plays a big role in how the company and its people are perceived. The background can subtly communicate the brand's spirit, industry and values.
For example:
Retail employees look approachable and authentic when photographed in the store environment.
Hotel staff shine in the hotel lobby, lounges or beautifully lit hallways.
Office teams often fit naturally into modern meeting rooms, workspaces or coworking areas.
The background isn't "just a background" – it's a visual cue that helps tell the company's story.
When a Plain Background Works Best
A solid-color backdrop is still a great choice, especially when:
a unified series of staff photos is needed for the "team" page
a neutral, timeless look is preferred
the goal is a clean, CV-style headshot where the focus is entirely on the face
These images are polished, practical and versatile. They can easily be complemented with more natural lifestyle or environment shots.
When Environment Photos Are a Better Option
For brand marketing, social media and PR purposes, environment photos can be far more impactful. They add personality, authenticity and depth to the visual identity.
For example:
A hotel manager photographed in the lobby instantly communicates hospitality.
An architect at their desk appears focused, creative and credible.
A hairdresser in their own salon looks approachable and professional.
These images don't need to be staged. The most compelling photos often come from real environments that reflect the brand honestly and beautifully.
The Best Solution: A Combination of Both
For many companies, the ideal approach is to create a mix of:
clean studio-style portraits, and
natural environment or workplace photos
This combination provides a versatile set of images suitable for websites, social media, presentations, recruitment and internal communication.
Choosing the right environment for your photos can significantly influence how your brand and people are perceived. The location is not just a technical decision – it's part of your visual identity and the story you want to tell.
If you'd like help choosing the perfect setting for your photos, I'd be happy to guide you toward a solution that brings out the best in you and your brand.