Photos for Personal Branding
A personal brand isn't just for public figures — anyone can build one. Whether you're an entrepreneur, specialist, jobseeker or a passionate communicator in your field, your personal brand helps you make your skills visible and memorable. In this blog post, we'll explore why photos matter in branding and what kinds of images work best.
Who Needs Personal Brand Photos?
In short: everyone. You can build a personal brand regardless of whether you're employed, self-employed, a student or in career transition.
With a strong personal brand:
You make your skills visible and stand out in your field.
You may open doors to new job opportunities, clients, or partnerships that wouldn't otherwise appear.
Your expertise reaches a wider audience — even those outside your core clientele or job market. This awareness benefits you long-term.
When Do You Need Photos?
Photos aren't just for social media — their use cases are surprisingly broad:
Social media video thumbnails– a striking visual is often your first impression.
Articles and blogs– editorial content needs strong imagery.
Interviews and media appearances– high-quality portraits are often required.
Event materials and speaker bios– a photo helps people remember you.
Websites and portfolio sites– custom photos beat generic stock images.
Business proposals, presentations, marketing– visual branding sticks in memory.
The more often you appear, the more recognizable and memorable you become.
What Kind of Photos Should You Take?
A good personal branding photo set is diverse and purpose-driven. Here's what to consider:
1. Basic portraits in different outfits and settings
These are your go-to photos that work nearly anywhere — in articles, bios, profile pictures, etc. Having several options gives flexibility.
2. Photos with action and narrative
Think about showing yourself:
Working at your desk
Talking with a client
Walking in the city
In a context that reflects your brand — even jogging, if that suits your message
Narrative-driven photos tell a richer story than static portraits.
3. Photos tailored for different platforms
Match your tone to the platform: Instagram can be casual, while LinkedIn benefits from a more polished look. One photo doesn't fit all.
Short Videos and My Collaboration with Jabella
Short videos are currently one of the most effective ways to build a personal brand. I've collaborated closely with SoMe Agency Jabella, and we've created several successful series — including content for recruitment professional Rekrykimo. Alongside video, photos remain a vital part of your visual identity.